Sell Workout Programs Online: Complete Guide for Personal Trainers

You can only train so many one-on-one clients before you run out of hours. But your training programs? Those can generate income 24/7 without you trading more time.

FitPros now lets you sell workout programs with flexible pricing and subscription options. Package your expertise once and sell it to hundreds of people while you sleep.

Why Sell Programs

You’re already capped on income. There’s only so many clients you can train per week before burnout.

Selling programs removes the ceiling:

• Create once, sell infinitely: Build a program and sell it to 10, 100, or 1,000 people without extra work.
• Reach people you can’t train in person: People who can’t afford full coaching or don’t live nearby can still access your programming.
• Earn passive income: Make money from program sales even when you’re training other clients or on vacation.
• Build credibility: When buyers get results from your programs, you gain social proof that attracts higher-paying coaching clients.

Program sales don’t replace coaching—they create an additional revenue stream from expertise you already have.

How It Works

Package your workout programs and set your pricing. That’s it.

Single program packages: Sell a 6-week fat loss program or 12-week strength program standalone.

Multi-program bundles: Package related programs together—like a complete beginner series or seasonal training phases.

Each package includes:

• Title and description
• Product images
• Your pricing (in 19+ currencies)
• Category (Strength, Fat Loss, Bodybuilding, etc.)
• The actual workout programs

Pricing Options

Charge how you want:

One-Time Purchase: Single payment, lifetime access. Great for defined programs with clear endpoints.

Weekly Subscription: Recurring weekly billing for ongoing programming.

Monthly Subscription: Most common subscription model for continuous access.

Annual Subscription: Yearly billing, often at a discounted rate.

Free programs: Offer programs at $0 to build your audience or showcase your methodology.

Minimum price for paid programs is $5. Mix and match pricing across different packages.

How Much You Keep

• Platform fee: 10% + $0.50 per sale
• Payment processing: ~2.9% + $0.30
• You keep: ~87% of each sale

Example: Sell a $50 program → You earn ~$42.70 after fees

Feature Your Best Programs

Featured programs appear prominently in your mobile app where clients discover and buy them first.

• Toggle any package to “featured”
• Drag-and-drop to set priority order
• Changes sync instantly to client apps
• Perfect for promoting new launches or bestsellers

Share Anywhere

Every package gets a shareable link. Distribute it on:

• Social media (Instagram, Facebook, Twitter)
• Email newsletters
• Your website or blog
• YouTube descriptions
• Direct messages

Buyers click your link, complete checkout, and get instant program access. No complicated funnels needed.

Track Your Sales

Monitor what’s working:

• Purchase count
• View count (conversion rate)
• Workouts completed (engagement)
• Ratings and reviews
• Overall success score

Use the data to improve programs and focus marketing on what sells.

Real Income Potential

Scenario: You sell a $29/month program subscription.

• 10 subscribers = $290/month (~$250 after fees)
• 50 subscribers = $1,450/month (~$1,260 after fees)
• 100 subscribers = $2,900/month (~$2,520 after fees)
• 500 subscribers = $14,500/month (~$12,615 after fees)

One solid program can generate meaningful monthly revenue without extra hours worked.

Getting Started

Step 1: Connect your payment account (takes 5 minutes)

Step 2: Create your first program package—title, description, pricing, workouts

Step 3: Generate your shareable link

Step 4: Promote to your audience (social media, email, website)

Step 5: Track sales and optimize based on performance data

That’s it. You’re selling programs.

Why This Works

Most trainers stick to one-on-one training and cap their income at whatever hours they can work. Trainers who sell programs scale beyond their schedule.

You already have the expertise. You’ve already proven your programs work with clients. Now package that knowledge and sell it to people who need your help but can’t access in-person training.

Program sales won’t replace your coaching income overnight. But they can become a meaningful revenue stream that grows while you focus on other parts of your business.

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FAQ

How much does it cost to sell programs? FitPros accounts are free. You pay platform fees only when you make sales (10% + $0.50 per sale). Payment processing fees also apply (~2.9% + $0.30).

Do I need certifications to sell programs? FitPros doesn’t require certifications, but you’re responsible for ensuring your programs are safe and appropriate.

Can I sell globally? Yes. Accept payments in 19+ currencies from customers worldwide.

How do customers access programs? Customers access purchased programs through the FitPros mobile app after creating an account. Instant access upon payment.

Can I update programs after selling them? Yes. Edit program content anytime, and changes appear for all customers who purchased.

What’s the difference between one-time and subscription pricing? One-time charges once for lifetime access. Subscriptions charge repeatedly (weekly, monthly, annually) and can be canceled anytime.

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Related: Workout Builder · Online Coaching Tools · Client Management Software

Start selling programs with FitPros and turn your training expertise into scalable income.