Custom branding for personal trainers
Your logo, your colors, your domain. Clients see your brand when they open the app, browse programs, and check in. White-label personal training software included with Pro Tools at $29/month.
How does custom branding work across your client's experience?
Logo, colors, domain, and PWA branding. Your clients see your business. Not ours.
Your logo on the client app
Upload your logo and it replaces the FitPros branding throughout the entire client experience. Your clients see your brand when they open the app, on the login screen, and in their navigation. It's your app, not ours.
Your brand colors everywhere
Set your primary brand color and it flows through the entire app: buttons, active states, progress bars, navigation highlights, and accents. Everything matches your visual identity without any code.
Branded PWA install experience
When clients install the app to their home screen, they see your brand name and icon. Not FitPros. The splash screen, app name in the task switcher, and notification badge all use your branding.
Custom domain for your website
Connect your own domain to your FitPros-built website. Clients visit yourname.com and see a professional coaching site. Combined with app branding, your entire digital presence is unified under one brand.
Branded program store
When clients visit your program packages, the checkout page shows your logo and colors. The entire purchase flow feels like your own platform. No competitor branding distracting from your business.
Professional setup in minutes
Upload a logo, pick a color, and you're done. No design skills needed, no developers, no app store submissions. Changes apply instantly across the mobile app, website, and checkout pages.
What is white-label personal training software?
White-label personal training software lets you present a coaching app to clients under your own brand. Instead of clients logging into a platform with someone else's logo, they open an app that looks and feels like it was built for your business. Custom logos, brand colors, custom domains, branded notifications. FitPros includes all of it with Pro Tools at $29/month.
Why personal trainers need their own brand
- Build trust instantly. Clients who see a professional branded app trust you more. It signals you're running a real business, not using a free tool.
- Stand out from other trainers. Most trainers send clients to generic platforms. Your own branded app makes you memorable and different.
- Increase perceived value. A branded experience justifies higher coaching prices. It feels premium because it looks premium.
- Own the client relationship. When clients interact with your brand, they associate the experience with you. Not a software company.
Custom branding is part of Pro Tools at $29/month. Other Pro Tools features include weekly reports and automations. The free plan includes the full workout builder, exercise library, client management, client app, and online coaching at no cost.
FitPros custom branding vs alternatives
- Full logo replacement across app
- Custom primary brand color
- Branded PWA with your name and icon
- Custom domain for website
- Branded checkout and store pages
- Setup in under 5 minutes
- No developer or design skills needed
- Included with Pro Tools ($29/month)
- Logo shown alongside platform branding
- Limited or no color customization
- Generic app name in home screen
- Custom domain costs extra or unavailable
- Platform branding on checkout pages
- Complex setup requiring support tickets
- Design templates with limited flexibility
- White-label charged as premium add-on ($50-100+/month)
Common questions about custom branding
What does custom branding include?
Custom branding replaces FitPros branding with yours throughout the client experience. This includes your logo on the app, your primary brand color on all interactive elements, your brand name and icon when clients install the PWA, and your branding on program checkout pages.
How do I set up custom branding?
Go to the Mobile App section in your dashboard, upload your logo, and choose your primary brand color. Changes apply instantly. No code, no app store submission, no waiting.
Will my clients see any FitPros branding?
With custom branding enabled, clients see your logo and colors throughout the app. The only FitPros reference is in the app's footer, which is standard for white-label platforms.
Can I use my own domain?
Yes. The website builder supports custom domains. You connect your domain through DNS settings and your site appears at your own URL. Combined with app branding, clients interact with your brand everywhere.
Is custom branding included in the free plan?
No. Custom branding is a Pro Tools feature at $29/month. The free plan uses standard FitPros branding. Everything else (workout builder, client management, exercise library, forms, habits) works the same on both plans.
Do clients need to reinstall the app after I change branding?
No. Branding updates are applied dynamically. The next time a client opens the app, they see the updated logo and colors. PWA home screen icons may take a refresh cycle to update.
How does this compare to other platforms' white-labeling?
Most platforms charge $50-100+ per month for white-label features, and some require enterprise plans. FitPros includes full custom branding with Pro Tools at $29/month: logo, colors, PWA branding, and custom domain.
Can I preview branding before clients see it?
Yes. When you upload your logo and set your color in the dashboard, you see a live preview of how the client app will look before saving.
Make it yours.
Upload a logo, pick a color. Your clients see your brand. Not ours. Setup takes five minutes.
"Your clients should feel like they're using your app, not mine. That's why custom branding exists." - Sammy High, Founder