What TrueCoach charges for. Free.
TrueCoach charges $19-99/mo based on client count. FitPros.io gives you the same core coaching tools for $0. Unlimited clients, forever.
Common reasons coaches leave TrueCoach
Pricing scales with your client count
TrueCoach starts at $19/mo for 5 clients. 20 clients costs $49/mo. 50 clients hits $99/mo. Grow beyond that and you need custom pricing. FitPros.io is free at every size.
Client data gets locked in
Multiple TrueCoach users report no way to export workouts or training history. If a coach becomes inactive or stops paying, clients lose access to their own data. Your coaching work should belong to you.
Coach mobile app is limited
The TrueCoach coach app only handles messaging. All workout programming and editing has to be done on desktop or tablet. For coaches who want to work from their phone, that's a real limitation.
Now owned by Xplor Technologies
TrueCoach was acquired by TSG in 2020, which merged into Xplor Technologies. It's now part of a large enterprise company. Users report repeated price increases since the acquisition, with one reviewer noting "the only thing they updated is the price."
FitPros.io vs TrueCoach
| Feature | FitPros.io FREE | TrueCoach |
|---|---|---|
| Starting price | $0/mo | $19/mo (5 clients) |
| Unlimited clients | Free, always | Contact sales (50+ clients) |
| Workout program builder | ||
| Exercise library | 1,000+ with HD video | 3,500+ video library |
| Client app (iOS + Android) | iOS native, Android limited | |
| Progress tracking | ||
| In-app messaging | ||
| Website builder | ||
| Habit tracking | Included free | |
| Client forms | Included free | |
| Custom branding | Pro Tools ($29/mo) | Standard+ ($49/mo) |
| Nutrition / meal plans | Standard+ (MyFitnessPal sync) | |
| Payment processing | Included (via Stripe) | Standard+ (via Stripe) |
| Wearable integrations | Standard+ (Apple Health, Garmin, WHOOP) | |
| Client data export | Not available | |
| Per-client pricing | Never | Yes, cost scales with clients |
| Free plan time limit | Free forever | 14-day trial only |
Summary
FitPros.io and TrueCoach both offer workout builders, client apps, exercise libraries, progress tracking, and in-app messaging. The key differences: FitPros.io is free with unlimited clients and includes a website builder, habit tracking, and client forms at no cost. TrueCoach starts at $19/mo for 5 clients and scales to $99/mo for 50 clients, with custom pricing beyond that. TrueCoach offers nutrition tracking via MyFitnessPal and wearable integrations on Standard and Pro plans. TrueCoach has a larger exercise library (3,500+ vs 1,000+) and native iOS apps. FitPros.io does not currently offer nutrition tracking or wearable integrations. For a full comparison across all platforms, see the pricing comparison page, or compare with Trainerize and PT Distinction.
Pricing from truecoach.co. Last verified February 2026.
What TrueCoach costs over a year
Annual savings with FitPros.io
$228 - $1,188+
per year depending on your TrueCoach plan
Where TrueCoach still wins
This isn't a "we're better at everything" page. TrueCoach has features FitPros.io doesn't, and you should know about them before switching.
TrueCoach has a larger exercise library with 3,500+ professionally filmed demos compared to FitPros.io's 1,000+. They offer nutrition tracking through MyFitnessPal integration and an AI meal plan generator. And they have wearable integrations with Apple Health, Garmin, WHOOP, OURA, and Fitbit. FitPros.io doesn't offer any of these today.
TrueCoach also has strong compliance tracking so you can see workout completion at a glance, and their progress visualization tools are genuinely well done.
If those features are essential to how you coach, TrueCoach might be the right tool for you.
But if you primarily need workout programming, client management, an exercise library, client apps, and a website, and you'd rather not pay $49-99/mo for it, FitPros.io does all of that for free.
What you get with FitPros.io free
What sets FitPros.io apart
Truly unlimited clients
TrueCoach caps clients at each tier and requires custom pricing above 50. FitPros.io has no client limits on any plan.
Website builder included
TrueCoach doesn't offer a website builder. FitPros.io includes a professional website for your training business at no cost.
Your brand, not theirs
TrueCoach clients download the "TrueCoach" app. With FitPros.io, your clients get branded apps under your business identity.
Forms and habit tracking
TrueCoach doesn't include client intake forms or habit tracking. FitPros.io bundles both for free so you can manage the full client experience.
Built by a personal trainer
FitPros.io is built by Coach Sammy, a personal trainer who uses the platform every day. TrueCoach is now part of Xplor Technologies, a global enterprise company.
Personal support
Have a question? Message Sammy directly. No ticket systems, no chatbots, no "schedule a demo." Just a real trainer who built the tool.
Try it. It's free.
No credit card, no trial timer, no commitment. If FitPros.io does what you need, you just saved yourself $228+/year.
Create free account
Questions about switching? Message me directly. - Sammy